‘Free Your Beard’ advertising campaign from razor company Schick was obviously intended to encourage people on the path of getting rid of their beards. We’ll say they missed the mark, and missed it good. Apparently, a beard is an animal uncomfortably sticking to your face, and one you would like to get rid of.
We are totally amazed, not just by the blast of colors that is visible here, but also by the imaginative presumption that someone counted eight million flower petals. Nevertheless, this tiny Costa Rican village did get showered with millions of flower petals.
Tradition dictates that when at a bus shelter, you should completely ignore the presence of other humans, and preferably move to a secluded corner to fidget with your phone. Duracell challenged this notion in a PR move where commuters at a bus shelter were “rewarded” for not just acknowledging each other, but working together and holding hands.
Pharmacy brand Apotek put up this creative advertisement at a subway in Sweden. The interactive display uses ultrasonic sensors to detect the arrival of a train. As the train arrives, the beautiful hair of the model flaps in the wind as she makes some attempts to keep it in control.
Advertising campaign for Lifebuoy handwash creates very icky reminder of washing hands before you eat. Developed by Singapore based Nemesis Pictures, the campaign shows several animals compacted into food-like shapes to get the message across.
Willie transparent LCD bus concept by Tad Orlowski is a modern touch of technology to conventional mass transport. Appearance wise, the design does not travel into changing the overall shape of the bus, but rather sticks to a somewhat conventional, but mostly a minimalist and elegant design. The highlight of the design is the body of the bus that comes wrapped in transparent LCDs.
Selfies are so popular, the word became the word of the year. A clever ploy on the word, its popularity and the potential for advertising goodness, a South African newspaper has launched a campaign where iconic photographs of history have been transformed into selfies. The tagline to go with the images is You can’t get any closer to the news. The manipulated photographs are an excellent touch for the ad campaign. Though we have to imagine how weird things would be if every iconic photograph in history turned out as a selfie.
A good concept surely goes a long way in advertising. The well choreographed photographs show dogs and cats with a human touch, asking onlookers to Love Him Like You Love Yourself. The slogan and the campaign have been created by Paris based ad agency Leg for Biocanina. It underscores the idea of taking good care of your pets, and not neglecting their needs, or the care they need.
Those eyes are wide open and hard at work, even better, the visual candy is delicious. The images were created by creative studio Saddington Baynes for an advertising campaign by 5 Gum. Characters seen in the eye are living within the muscle fibers of the iris to keep the pupil open, as a nod to the idea of “senses are heightened” to go along with the company’s ad slogan of Stimulate Your Senses.
We love dogs, we love cars, it follows only logically that when choosing a car we should look at the comfort of our dog as well. Volkswagen’s latest advertising campaign Woofwagen tries to settle up dog breeds with the car models that should be most suitable for the dog. The accompanying video of the campaign is of course the highlight, and it has been done fantastically. An appeal to dog owners who would love to travel with their pooch, or just a little play on the loved dog and car, the campaign by London-based agency adam&eveDDB does manage to capture a fair deal of eyeballs.