A good concept surely goes a long way in advertising. The well choreographed photographs show dogs and cats with a human touch, asking onlookers to Love Him Like You Love Yourself. The slogan and the campaign have been created by Paris based ad agency Leg for Biocanina. It underscores the idea of taking good care of your pets, and not neglecting their needs, or the care they need.
In terms of context it is of course reduced to getting Biocanina products for your pets, although the underlying idea of caring and nurturing your pets goes way deeper, backed very well with the strong imagery.
Via BeautifulLife
