Those eyes are wide open and hard at work, even better, the visual candy is delicious. The images were created by creative studio Saddington Baynes for an advertising campaign by 5 Gum. Characters seen in the eye are living within the muscle fibers of the iris to keep the pupil open, as a nod to the idea of “senses are heightened” to go along with the company’s ad slogan of Stimulate Your Senses.
Saddington Baynes on Behance
