These images show the changes in brand logos, comparing how they started out to what they look like now.
While this collection of famous logos and their costs by StockLogos does seem pretty legit, we can’t quite believe the costs associated with them. For example, the BP logo costs $211 million, while the Accenture logo is priced at $100 million. How does that happen?
Logos are how we as consumers identify the brand. Mostly one glance, and we’ll know what brand we are looking at. Romanian illustrator MyHotJuly gave an amusing twist to how consumers perceived logos, and presented it in the form of this collection.
Hipster Branding takes a look at famous corporate logos, only this time they have been redone to appeal to the hipster eye, in hipster makeovers.
We have previously seen a tale of a fabled world where brand logos were honest. That isn’t quite going to happen anywhere ever in this world, but we do find some recluse in the work of Viktor Hertz. This second set of logos follows the theme set by the first, and puts them all in [...]
We’re hungry. We like food. We like it even more when it comes dressed as amazingly impressive geeky logos. Foogos is a website dedicated to showing cool geeky logos done all in food. For all we know, superheroes might be killing each other to get represented in those cool logos. Also, how the hell did [...]
We’re so accustomed to seeing brands and logos, that we naturally associate the two together. Seeing Pepsi on a Coca Cola logo though, messes up with the head. Graham Smith swapped logos for famous brands with their most fierce competitors, creating what he calls “Brand Reversion.” Via: MMM
Working on a Star Wars theme, artist Barn Bocock created this series entitled “Brand Wars.” Brands battling it out like the empire and the rebels? Yes, please. Interestingly, I can’t help noticing that the artist seems to have skipped the Microsoft-Apple / PC-Mac rivalry. Now that, would have been a war, and the Apple logo [...]
Artist Risto-Jussi Isopahkala‘s project Logo Tourist goes through cityscapes and famous Parisian landmarks, re-creating these well known places in brand logos. The way branding is going, this may not be that far fetched a vision. But the Eiffel Tower would really suck, with its heavy dependence on the Xerox logo. But hey, there’s always the [...]
This set of images shows popular brand logos stripped off their typography, taking logos back to their basic graphic form. Created by Dorothy, and part of the series “You Took My Name.” Via: Toxel
The way brand endorsement is going and showing up everywhere without any signs of stopping, you can expect brands to go where no brand has gone before. This series by artist Dietrich Wegner shows babies covered in (fake) full-body tattoos of corporate logos. The kids are going to be madly in love with brands when [...]
A creation of artist Mike Ruiz, this Mercedes Benz jumpman logo replaces the star in the automaker’s logo with Air Jordan. The shape of the logo isn’t quite a departure from the basic Mercedes logo, and might actually work quite well. Via: Beautiful/Decay
You can’t really expect brands to create logos that highlight their negative side, but you only need to look a bit closer to find what those logos can “really” represent. Created by artist Viktor Hertz, this set called “Honest Logos” shows what brand logos actually stand for, once you strip them off their shine and [...]
Italian photographer Massimo Gammacurta loves to convert objects and icons into lollipops. Quite a tasty indulgence, with sweetness in the heart. Made for the artist’s conceptual project Lolli-POP, cach of the lollipops in these images has been made with real hard ball candy and represents logos of famed brands. Via: BeautifulLife