
Vineyard Uses Wine For Ink

Polish Winery Casa Mariol found a great way to promote its wine as a business gift, they sent potential partners and customers ink pens filled with the wine. They transformed their finest Cabernet Sauvignon to a consistency where it could be used as ink and write like a normal pen, except the added charm of using a fine wine as ink. Sent in specially designed mailing, the package included a form that the receiver could fill out to order more wine. A creative way towards targeted advertising.
Via psfk
Advertisement


