Randommization

Brands are usually easily recognizable with the products they bring to the table. Consumers might sometimes be surprised by a brand going a little bit out of its element and recognition, but if brands were to go full crazy into products far from their identity, things would be way crazier(?). Here’s a collection of unexpected products by different brands by Moscow based designer Ilya Kalimulin. Apparently, our brain sensitive mind goes through a wee bit of trouble trying to process the abnormality we see here.

Via Adme.ru