These images show the changes in brand logos, comparing how they started out to what they look like now.
Objects, Unbranded and White
Branding plays a very important part in how we perceive and recognize objects. How quickly would we be able to recognize things if they didn’t just loose their logos, but also their oh, so familiar colors and presented themselves in the simplest of all, white. Brand Spirit takes a look at those objects, in an [...]
Brand Logos From the Consumer Angle
Logos are how we as consumers identify the brand. Mostly one glance, and we’ll know what brand we are looking at. Romanian illustrator MyHotJuly gave an amusing twist to how consumers perceived logos, and presented it in the form of this collection.
Hipster Branding: Corporate Logos go Hipster
Hipster Branding takes a look at famous corporate logos, only this time they have been redone to appeal to the hipster eye, in hipster makeovers.
If Fashion Labels Were to Make Cupcakes [pics]
Cupcakes are like one of the best things out there, and in the world that loves brands, we really won’t be surprised to find brand labels vouching to get some space there. This series of cupcakes styled by Lisa Edsalv, and photographed by Therese Aldgard. The cupcakes are inspired by Chanel, Louis Vuitton, Christian Louboutin, [...]
Logos swapped look just so wrong!
We’re so accustomed to seeing brands and logos, that we naturally associate the two together. Seeing Pepsi on a Coca Cola logo though, messes up with the head. Graham Smith swapped logos for famous brands with their most fierce competitors, creating what he calls “Brand Reversion.” Via: MMM
Scientists find superbrands and religion have nearly the same effect on brain
Loyalty people show towards brands can be amazing. And it seems their religious devotion to brands may be a lot more literal. In a BBC documentary Secrets of the Superbrands, scientists worked to find the effects of brands on the brain. Alex Brooks, an Apple superfan, underwent an MRI scan so scientists could see his [...]
Star Wars Episode VII: Brand Wars
Working on a Star Wars theme, artist Barn Bocock created this series entitled “Brand Wars.” Brands battling it out like the empire and the rebels? Yes, please. Interestingly, I can’t help noticing that the artist seems to have skipped the Microsoft-Apple / PC-Mac rivalry. Now that, would have been a war, and the Apple logo [...]
Brand logos stripped down to their basics
This set of images shows popular brand logos stripped off their typography, taking logos back to their basic graphic form. Created by Dorothy, and part of the series “You Took My Name.” Via: Toxel
Tattoed babies love brand endorsement
The way brand endorsement is going and showing up everywhere without any signs of stopping, you can expect brands to go where no brand has gone before. This series by artist Dietrich Wegner shows babies covered in (fake) full-body tattoos of corporate logos. The kids are going to be madly in love with brands when [...]
