Hongkong based art agency worked with creative director Rogier Wieland to make this video commissioned by Starbucks. The reverse storytelling begins, or rather “ends” with a cup of coffee being provided to a customer, and then goes to how the coffee is sourced, the beans roasted and the chains relation to the coffee plantations.
![Starbucks Tells The Story of Its Coffee and Coffee Beans in Reverse [video]](http://i2.wp.com/randommization.com/wp-content/uploads/2014/02/prescription-coffee-mug.jpg?resize=470%2C370)
![Starbucks Tells The Story of Its Coffee and Coffee Beans in Reverse [video]](http://i1.wp.com/randommization.com/wp-content/uploads/2013/12/coffee-and-creamer.jpg?resize=450%2C222)
![Starbucks Tells The Story of Its Coffee and Coffee Beans in Reverse [video]](http://i0.wp.com/randommization.com/wp-content/uploads/2013/09/coffee-vs-beer2.jpg?resize=470%2C188)
![Starbucks Tells The Story of Its Coffee and Coffee Beans in Reverse [video]](http://i2.wp.com/randommization.com/wp-content/uploads/2013/08/handpresso-car-coffee-machine.jpg?resize=470%2C370)
![Starbucks Tells The Story of Its Coffee and Coffee Beans in Reverse [video]](http://i1.wp.com/randommization.com/wp-content/uploads/2013/07/wolf-latte-art.jpg?resize=470%2C370)