USP for the iAcqua concept is its projector and it has been used intelligently. It also has a transparent touchscreen, speakers and an iPhone dock. Once the phone has been docked, you can tilt it to view images on the touchscreen, images keep appearing on the screen and disappear after a some time. You may decide to hold on to an image, or project images to the floor. The video play works similarly, just select and play projection. When you play music, the projector works on vizualizations. Interesting!