Unexpected Products From Known Brands

unexpected products from brands by Ilya Kalimulin

Brands are usually easily recognizable with the products they bring to the table. Consumers might sometimes be surprised by a brand going a little bit out of its element and recognition, but if brands were to go full crazy into products far from their identity, things would be way crazier(?). Here’s a collection of unexpected products by different brands by Moscow based designer Ilya Kalimulin. Apparently, our brain sensitive mind goes through a wee bit of trouble trying to process the abnormality we see here.

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Objects, Unbranded and White

Branding plays a very important part in how we perceive and recognize objects. How quickly would we be able to recognize things if they didn’t just loose their logos, but also their oh, so familiar colors and presented themselves in the simplest of all, white. Brand Spirit takes a look at those objects, in an oddly fascinating and simple way.

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Brand Logos From the Consumer Angle

Logos are how we as consumers identify the brand. Mostly one glance, and we’ll know what brand we are looking at. Romanian illustrator MyHotJuly gave an amusing twist to how consumers perceived logos, and presented it in the form of this collection.

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Logos swapped look just so wrong!

We’re so accustomed to seeing brands and logos, that we naturally associate the two together. Seeing Pepsi on a Coca Cola logo though, messes up with the head. Graham Smith swapped logos for famous brands with their most fierce competitors, creating what he calls “Brand Reversion.”

Via: MMM

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Scientists find superbrands and religion have nearly the same effect on brain

Loyalty people show towards brands can be amazing. And it seems their religious devotion to brands may be a lot more literal. In a BBC documentary Secrets of the Superbrands, scientists worked to find the effects of brands on the brain. Alex Brooks, an Apple superfan, underwent an MRI scan so scientists could see his brain’s reaction to photographs of Apple products.

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Star Wars Episode VII: Brand Wars

Working on a Star Wars theme, artist Barn Bocock created this series entitled “Brand Wars.” Brands battling it out like the empire and the rebels? Yes, please. Interestingly, I can’t help noticing that the artist seems to have skipped the Microsoft-Apple / PC-Mac rivalry. Now that, would have been a war, and the Apple logo would probably lend itself well for a Death Star illustration. The artwork is available at RedBubble and Society6.

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