Step 2. Light that sucker on fire. Enjoy!
Quoting from the video description:
What happens when you start gluing matches together? Because the heads are slightly wider than the wooden bodies, they begin to form a sphere. This was an experiment in how many matches it would take to get all the way around to make a perfect globe. After months of gluing and gluing and gluing we made it to the other side. Then the experiment shifted to see what it would look like when this thing burned.
Skip to 1:45 if you want to dive right into the action.