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LG apparently wants to have the competition for breakfast (and lunch, and dinner), as we see from their new TV. The two televisions are not just gigantic screens, which, truth be told, nobody would bat an eye to. The impressive part is that they are both OLED screens. OLEDs can have a better display quality, showing blacker blacks, increased contrast, low flickering and blurring, and better reproduction of colors, when compared to conventional LEDs and LCDs.

The units will be available in 77-inch and 65-inch variants, both sporting a curved screen with 4K display. 4K has a resolution of 3840×2160 and is also known as Ultra-HD. Apart from the display technology that truly is its USP, the Television also offers multi-channel Ultra Surround sound system, and WebOS that promises several “smart” features for the television line.

Pre-orders for the television will start in South Korea this week, while Europe and North America will have to wait a bit longer to get their hands on the TV.

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