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We are totally amazed, not just by the blast of colors that is visible here, but also by the imaginative presumption that someone counted eight million flower petals. Nevertheless, this tiny Costa Rican village did get showered with millions of flower petals.

If you were wondering what caused such display of affection towards the village, the answer is quite simple: advertising. The village was showered with 3.5 tons of petals for an advertising campaign for Sony’s new 4k TV. Images for the campaign were shot over a period of two weeks, with no digital manipulation.

A local volcano was used as the “source” of the imagined eruption, only rather than spew destruction, the volcano decided to throw up flower petals. The campaign was photographed by Nick Meek, working with film director Jaron Albertin.

Via FeatureShoot