Candidates get interviewed for a job position advertised over the internet and newspapers. Twenty four candidates who applied for the “world’s toughest job” realized in the interview that they would be working 365 days a year, non stop, and without rests, breaks, or vacation. All for no pay. None of the applicants really wanted the job, and yet there are billions around the world who do the job, and excellent at it.
The video was a campaign created by Boston based ad agency Mullen, for cardstore.com.