Starbucks Tells The Story of Its Coffee and Coffee Beans in Reverse [video]

Hongkong based art agency worked with creative director Rogier Wieland to make this video commissioned by Starbucks. The reverse storytelling begins, or rather “ends” with a cup of coffee being provided to a customer, and then goes to how the coffee is sourced, the beans roasted and the chains relation to the coffee plantations.

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