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Seeing how chest hair trumps facial hair in manliness, and fur is the loved fashion accessory, it makes perfect sense that a freaking fur coat be crafted out of male chest hair. It took designers working with millions of strands of hair about 200 hours to weave the manly fur coat, commissioned by dairy firm Arla to coincide with launch of their new male oriented drink – Wing-co.

And well, that does solve the mystery of having a manly coat, because it best goes with a manly drink. According to the company, the coat is a protest against emasculating fashion that has led to “manning down” of British men. Well, sure if they can’t grow their own chest hair, wearing a coat of hair might be mighty good. Manliness is priceless, but you could get on to the right path by owning this coat for $3900.

Via Metro

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