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IBM Makes Its Advertisements Useful

Advertisements and billboards have been around forever. IBM, working with creative agency Ogilvy & Mather had their new billboards take on a new role, that of being something of a street furniture and of practical value. IBM’s billboards include one that has a curve at the bottom to work as a seat, another with a curved top passes off as a rain shelter, and another one forms a ramp across stairs to assist those who may be crossing there. All this goes pretty well with the “Smarter Planet” platform they intend to portray.

Via Dezeen

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