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The boombox is apparently the most loved gadget of all time, and we’re going to assume a giant one is going to get even more love. Berlin based artist and designer Bartek Elsner made the giant cardboard boombox as a promotion for the International Radio Festival 2012 in Zurich / Switzerland, on commission by MINI.

The giant boombox is built around a MINI that shows itself once you take a look around. Well, that means it isn’t going to be as loud as you’d expect, but as far as promotion and advertising go, it seems just perfect.

Via Joquz