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Bras obviously are pretty good for holding things, and plenty of women have used them to tuck in a little cash every now and then, aside from their usual purpose. How comfortable a bra is when it comes to holding a phone, is an entirely different matter though.

Called the JoeyBra, this one includes a pocket where a mobile phone, cash or a wallet could be stashed, and the wearer could go entirely hands free. That is a lot of valuables to put in one place; especially along the invaluables. It is the brainchild of Kyle Barlow and Mariah Gentry who presented it for the Business Plan Competition of University of Washington’s Foster School of Business.

Via GeekWire, Gizmodo