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This isn’t the usual scarevertising we see when campaigns to quit cigarette smoking go afoot, and that is one reason we can appreciate this. Created by advertising agency Iris, the campaign shows images of numerous things you could do if you kick the butt.

Each poster was made from 6000 to 7500 cigarettes, approximately a year’s supply of tobacco. The message is that if smokers could spare all the money burnt in a bad habit, they could get hold of some much better things.

Via Illusion

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