Toy brands mashed up with alcohol brands and bottles do leave us feeling a bit queasy. Italian designer Anna Utopia Giordano has worked exceedingly well, presenting the bottles as if they were the real deal. The purpose of the project is to raise awareness towards alcohol abuse by teens, pregnant women, disinterest of parents and the lengths marketeers would go to have young people favor their brand. Kind of reminds us of the smoking kids.
I think this is a good idea and a bad idea. The good advantage to this could be that children just like to play and have fun, also they could use it for awareness in a game with different characters to make each other aware why drinking could be bad for you. The downside to this is that it could possibly encourage underage drinking! If they see brands like Disney in the shape of a pretty looking alcohol bottle.