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Tag Heuer has a long standing relation with F1 racing, keeping the same in mind, designer Peter Vardai created the Formula 1 watch concept, with focus on the McLaren-Mercedes team. And the influences are quite clear and visible with bright red inlets and the prominent Mercedes logo on the strap. Buttons on both sides of the logo release the strap, and the huge cogwheels on the watch’s face add to its racing and automobile feel.

Via: Tuvie, Luxedb