This is not a game boy but only looks like one and has a lot of other features, than just playing video games. The Pocket Retro Game Emulator will play, NES, SNES, GBA, Sega Genesis, or Neo Geo roms plus you can play movies, audios and even view images. And thats not all it comes with built in FM radio and stereo speakers, voice recorder, E-book reader, 4 GB internal memory expandable with mini SD card, a built-in li-battery which after a full charge gives a good enough 8 hour runtime, a 2.8 inch LCD screen. Now what else do you need in such a small thing. And all this comes for $100.