Branding plays a very important part in how we perceive and recognize objects. How quickly would we be able to recognize things if they didn’t just loose their logos, but also their oh, so familiar colors and presented themselves in the simplest of all, white. Brand Spirit takes a look at those objects, in an oddly fascinating and simple way.
Artist Risto-Jussi Isopahkala‘s project Logo Tourist goes through cityscapes and famous Parisian landmarks, re-creating these well known places in brand logos. The way branding is going, this may not be that far fetched a vision. But the Eiffel Tower would really suck, with its heavy dependence on the Xerox logo. But hey, there’s always the Arc de Triomphe to look at.