A series of PSAs by New Delhi based TBWA point out the dangers a Facebook like could bring. While the Facebook Like might not seem like a very big deal, it is becoming something of an issue in India. Earlier this year, the Indian government tried to make Facebook and YouTube pre-screen their content for objectionable material.
While those attempts were withdrawn in the face of public outrage, the Indian government has again moved to ban/block some content on YouTube, Facebook and Twitter based on some unrest between two ethnic communities in the country, and the use of Facebook to stoke the fires. Unsavory as this may seem, there have been reports of violence and tension in parts of India over some images and content on social networking sites.