Sometimes the best marketing strategy is to strap a bra to your customers’ face. Works extra well when you’re a store selling sex toys. Beate Uhse AG, a European retailer for sex toys, lingerie and erotic clothing asked Munich based advertising agency Interone to come up with an invitation for selected business clients to the “Salon International de la Lingerie” in Paris.
Since most of these people would be arriving after long journeys via plane and train, the advertisers came up with the “Face Bra.” A bra shaped face mask to keep the patrons company in their sleep. Now we’re astounded face masks have been made any other way.