Bras obviously are pretty good for holding things, and plenty of women have used them to tuck in a little cash every now and then, aside from their usual purpose. How comfortable a bra is when it comes to holding a phone, is an entirely different matter though.
Called the JoeyBra, this one includes a pocket where a mobile phone, cash or a wallet could be stashed, and the wearer could go entirely hands free. That is a lot of valuables to put in one place; especially along the invaluables. It is the brainchild of Kyle Barlow and Mariah Gentry who presented it for the Business Plan Competition of University of Washington’s Foster School of Business.