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A student group in Acukland, New Zealand was given the task of creating a new packaging for Whittakers’ chocolate bars. They chose to follow the idea of a superhero, but not just any superhero, but the “Everyday Hero.” Yep, they made the average joe was made a superhero, and that clearly shows on the packaging of these chocolate bars. Yeah, they’d be good everyday, but since Valentine’s is at hand and a lot of people are going to buy chocolates anyway, this seems a great choice.

Via TheDieline

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