Landmines are responsible for scarring thousands of lives across war torn countries, and they still continue to wreak havoc. To get people’s attention to the plight of landmine victims, UNICEF orchestrated a creative campaign. They placed “landmine stickers” with self-adhesive tops in front of booths, and when people unwittingly stepped on these stickers, they saw the sticker’s reverse side drawn in the shape of a landmine. The action reminded people that such simple strolls could prove deadly to thousands in many countries. UNICEF says the campaign turned out successful, with increased donations and visits.